Agencies need to be continuously innovating on ways of expanding the revenue base and expanding the scope of the service. One powerful avenue through which an agency may increase its income without having to substantially increase its cost base is white label SEO services. What they may do is partner with a white-label provider for the purpose of providing quality SEO services to clients without having to build in-house expertise or hire additional staff.
What is White Label SEO?
First off, before we jump into the revenue-generating potential of white label SEO, what is it? Simply put, white label SEO is a third-party provider offering SEO services in such a way that the agencies can sell these as their own. With this kind of setup, the white-label provider would do everything from keyword research and technical SEO to link building and reporting. Being a reseller, you are selling these services under your brand name, and you then add the lot of different services without dealing with the hassle of technical processes around SEO in-house. Revenue Generating Benefits of White Label SEO
Here is how working with a white label SEO company can significantly increase the revenues of your agency:
1. Adding More Services to Your Portfolio Without Extra Overhead
The most significant advantage to selling white label SEO is the ability to sell all types of SEO services and maximize your revenues without increasing the operational cost of your agency.
Recruitment, training, and salaries for an in-house team can be expensive. A white label provider would give access to a team of experts for just a fraction of what that would cost. With expanded services, you are going to attract more customers and enhance the lifetime value of each one, so this adds up into increased revenue with minimal new investment in staff or resources.
2. Attract New Customers through an Extended Offer of Services
Many clients prefer to work with agencies that can offer a wide scope of digital marketing services, including SEO. White label SEO means you will be a one-stop shop for all things digital, which will significantly make your agency more appealing to any interested client. The wider the range of services you offer to clients, the lesser it will be trying for you to attract and retain them-the better revenue generated for your agency.
3. Continuing Customer Retention via SEO Services
SEO is a process, not a one-off service. When a customer subscribes to an SEO service, they tend to remain for the long term because improving and maintaining the ranking for a search engine consistently requires effort and time.
White label SEO services give your agency the opportunity to build long-term relationships with the customer, which will earn you recurring monthly revenues. This predictable income flow will push the top-line revenues of your agency by some margin and ensure you don’t starve for cash.
4. Scale fast without having experts on your payroll
Scaling your agency usually involves hiring new staff and infrastructural support in return for lost time and capital. With white label SEO, you can scale services pretty much overnight. You will register five clients or fifty, with the white-label partner absorbing your SEO workload. You are in a position to grow your agency without any pangs of hiring, training, or opening new departments.
That aggressive growth directly means more and more clients and projects, therefore more revenue.
5. High Margins with Low Risk of Profit Improvements
White label SEO services are sold mainly wholesale. So, you can add a markup to the price of the service and sell it back to your clients at a profitable rate. That is, this model of pricing will mean you have nice profit margins with no risk that comes with managing a new service in-house. As your white-label partner does the hard work, you get to spend some quality time on marketing and selling that the service will bring in a good return on investment.
6. Do More of What You’re Best At
White label SEO also can enable your agency to heighten its revenues by freeing more time to do more of what you are best at. With you focusing on the nitty-gritty aspects of SEO, you can remain more attuned to business development, customer relationship management, or other activities best suited to your agency. You can outsource this optimization work to SEO professionals and channel your efforts on growth and monetization in other areas, such as content creation, media buys, or social media management.
7. Upsell SEO Services to Existing Clients
If you already offer digital marketing services, such as social media management, web designing, or pay-per-click advertisement, you can upsell the SEO service to those existing clients.
Because people already know that they need SEO, as most already knew, getting them to buy optimization services would not be as tough as convincing a new customer. An upsell of white label SEO to your existing clients helps you make more revenue without spending much time and money getting new ones.
8. Brand Your Agency as an Industry Leader
The best white label SEO services branded with your agency can place your company at the top of this industry. Generally, white label SEO providers are people who have years of experience with methodologies that are proven to deliver excellent results for clients. And, with that said, as you execute your expertise to deliver on that excellently high quality SEO service, you’re helping your reputation become an agency known and trusted in its knowledge base. It, in turn, brings in newer clients and enables you to charge a premium on your services, then maximizing your earnings.
Share