In web analytics, page views and visits (often called sessions or unique visits) are fundamental metrics for measuring traffic. A page view counts each time a page is loaded or reloaded in a browser. In contrast, a visit (or session) represents one user’s continuous browsing on the site, regardless of how many pages they view. […]
Are You Tracking the Right Metric? Understanding Page Views and Visits Read More »
Digital advertising (or online advertising) uses internet channels to promote brands, products or services. These channels include search engines, websites, social media, email, mobile apps and streaming platforms. Ads can take many forms – text, image, video or audio – and are often targeted to specific audiences. This allows marketers to precisely reach users by
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A call to action (CTA) is a clear instruction that prompts the audience to do something specific – for example, “Buy Now,” “Sign Up,” or “Download.” In other words, it’s the next step a marketer wants readers to take. CTAs usually appear as clickable elements (buttons or text links) that stand out on a web
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“Broken links” (also called dead links) are hyperlinks that point to pages or resources that no longer exist. In SEO terms, clicking a broken link leads to a 404 (Not Found) or similar error. Broken links can occur for many reasons: a page was deleted or moved without a proper redirect, a URL was mistyped,
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Local directory listings (also called local citations or business listings) are online profiles where businesses display their key information (name, address, phone, website, description, photos, and reviews). These directories include Google Business Profile (formerly Google My Business), Yelp, Bing Places, Apple Maps, industry niche sites, and more. By appearing in multiple, authoritative directories, a business
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A competitive analysis template is a pre-formatted framework or spreadsheet that helps you systematically compare your website (or business) against rivals. In SEO and keyword research, these templates collect data on competitors’ keywords, backlinks, content strategies, and performance metrics in one place. The result is a clear view of your strengths and weaknesses relative to
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In today’s web, fast-loading pages are essential. Google’s PageSpeed metrics (Core Web Vitals) directly measure loading performance and user experience, and are used in search ranking. Studies show that faster sites convert better and keep visitors engaged – for example, pages that load in 1 second convert three times more than those taking 5 seconds,
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Electricians need to be found online just like they need to be found in the local phone book once thought essential. In fact, about 97% of consumers search the internet for local services, and roughly 93% of these searches start with a search engine. If your electrician business isn’t on the first page of Google,
SEO for Electricians: Boost Leads and Online Visibility in 2025 Read More »
On-page SEO means optimizing elements on your website to improve search rankings and user experience. In 2025 this includes traditional elements (titles, URLs, headings) and new priorities like semantic search, NLP, and user intent. Google’s emphasis on high-quality, relevant content (through updates like BERT) and page experience makes factors like content depth, keyword usage, site
Top On-Page SEO Ranking Factors You Can’t Ignore in 2025 Read More »
Organic traffic visitors coming from unpaid search results is the lifeblood of a sustainable SEO strategy. Focusing on organic traffic has been shown to drive long-term business growth. Achieving that growth hinges on thorough keyword research: identifying the queries people actually use lets you create content that targets them. In fact, one SEO expert notes
Organic Traffic Explained: Why It’s Crucial for Long-Term SEO Growth Read More »
