August 4, 2025

Page Views and Visits

Are You Tracking the Right Metric? Understanding Page Views and Visits

In web analytics, page views and visits (often called sessions or unique visits) are fundamental metrics for measuring traffic. A page view counts each time a page is loaded or reloaded in a browser. In contrast, a visit (or session) represents one user’s continuous browsing on the site, regardless of how many pages they view. […]

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Digital Advertising

Types of Digital Advertising Explained – And How to Use Them for Maximum ROI

Digital advertising (or online advertising) uses internet channels to promote brands, products or services. These channels include search engines, websites, social media, email, mobile apps and streaming platforms. Ads can take many forms – text, image, video or audio – and are often targeted to specific audiences. This allows marketers to precisely reach users by

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